The book that took over macro finance this year: Jeff Booth, The Price of Tomorrow

Photo: The book that took over macro finance this year: Jeff Booth, The Price of Tomorrow

Do you want to to hear something wild?

I run a conference company - and we are in the middle of a global pandemic. Yet I am having more fun at work than ever.

My favourite part of the conference business is getting up on stage, and having some of the most interesting conversations of my life.

Last January when I sat down with Lord Conrad Black in front of 1500 people, every second of the process was a thrill.

From the weeks of obsessive studying - reading his books and understanding his perspectives, to white boarding his ideas - scripting and framing our conversation, crafting the arguments...

Eventually, the day arrives. So does the backstage anxiety.

Sweaty palms...

But you walk out on stage, and execute.

The whole thing is a blast.

I miss it. There is no doubt about that.

I gave myself goosebumps, just thinking about it.


Earlier in the year I hosted the Extraordinary Future Conference.

Anyone who knows me, knows I could loose myself in conversations about biohacking and the future of health science.

I hosted the world's foremost thought leaders from anti ageing and longevity science, biometric tracking, and psychedelic medicine.

I get to geek out, live on stage.

I don't get to do that right now.

Does it suck? Hell yeah it sucks.

But I still get to sit down with genius minds and dig into their intelligence. In the last few months, our world has gone through a decade of change, and throughout that tornado, I've gotten to sit down with amazing thinkers to decipher the events in real time. Our youtube channel has exploded.

Every conversation I have, whether it's a macro economist or a small cap investing legend, I finish with the same question - what's the one book I need to read this year?

There has been themes - The Lords of Finance and The Intelligent Investor have been favourites.

But one book has dominated the responses. It has also dominated the conversations of macro investors all over the world:

The Price of Tomorrow: Why Deflation is the Key to an Abundant Future.

The Author is Jeff Booth.

I knew Jeff from his days as a technology entrepreneur. He founded a company called BuildDirect, from his house, and built it into a $500M+ Market Cap Monster. It was the first technology platform for the home improvement industry.

He used to Keynote at my technology events in Toronto.

But Jeff has pivoted, and now blends the worlds of futurism and finance into his own forecast for an abundant future. Acknowledging there is severe pain ahead in the near term, he argues the forces of exponential technological progress will dwarf the near term challenges, and the light at the end is bright.

A word to my Gold Bugs: Jeff advocates for a crypto currency standard. I may not be as aggressive as many of my guests when it comes to Bitcoin - but I have heard enough (and seen enough smart money move) to know that I want a horse in the race.

I sat down with Jeff this week to discuss his book, his outlook on the future, and why during a world of uncertain chaos, he is excited for his children.

He is a deep thinker.

I just released our conversation this morning. Watch it here.


Side note - we are growing the team at Cambridge House.

If you know someone who:

Enjoys getting in front of a camera

Is hungry to learn more about the markets, economics and investing

Is an entertaining writer

Has willingly worked through the night when they are passionate about something

Email us at info@cambridgehouse.com


It's Friday - finish strong out there,

Jay Martin
CEO, Cambridge House

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Preview YouTube video In ANY Endgame, Currencies will be Pegged to Bitcoin - Jeff Booth, Author of The Price of Tomorrow

In ANY Endgame, Currencies will be Pegged to Bitcoin - Jeff Booth, Author of The Price of Tomorrow

Jay from Cambridge House via mailchimpapp.net

8:09 AM (38 minutes ago)

to me

Do you want to to hear something wild?

I run a conference company - and we are in the middle of a global pandemic. Yet I am having more fun at work than ever.

My favourite part of the conference business is getting up on stage, and having some of the most interesting conversations of my life.

Last January when I sat down with Lord Conrad Black in front of 1500 people, every second of the process was a thrill.

From the weeks of obsessive studying - reading his books and understanding his perspectives, to white boarding his ideas - scripting and framing our conversation, crafting the arguments...

Eventually, the day arrives. And so does the backstage anxiety.

Sweaty palms...

But you walk out on stage, and execute.

The whole thing is a blast.

I miss it. There is no doubt about that.

I gave myself goosebumps, just thinking about it.


Earlier in the year I hosted the Extraordinary Future Conference.

Anyone who knows me, knows I could loose myself in conversations about biohacking and the future of health science.

I hosted the world's foremost thought leaders from anti ageing and longevity science, biometric tracking, and psychedelic medicine.

I get to geek out, live on stage.

I don't get to do that right now.

Does it suck? Hell yeah it sucks.

But I still get to sit down with genius minds and dig into their intelligence. In the last few months, our world has gone through a decade of change, and throughout that tornado, I've gotten to sit down with amazing thinkers to decipher the events in real time. Our youtube channel has exploded.

Every conversation I have, whether it's a macro economist or a small cap investing legend, I finish with the same question - what's the one book I need to read this year?

There has been themes - The Lords of Finance and The Intelligent Investor have been favourites.

But one book has dominated the responses. It has also dominated the conversations of macro investors all over the world:

The Price of Tomorrow: Why Deflation is the Key to an Abundant Future.

The Author is Jeff Booth.

I knew Jeff from his days as a technology entrepreneur. He founded a company called BuildDirect, from his house, and built it into a $500M+ Market Cap Monster. It was the first technology platform for the home improvement industry.

He used to Keynote at my technology events in Toronto.

But Jeff has pivoted, and now blends the worlds of futurism and finance into his own forecast for an abundant future. Acknowledging there is severe pain ahead in the near term, he argues the forces of exponential technological progress will dwarf the near term challenges, and the light at the end is bright.

A word to my Gold Bugs: Jeff advocates for a crypto currency standard. I may not be as aggressive as many of my guests when it comes to Bitcoin - but I have heard enough (and seen enough smart money move) to know that I want a horse in the race.

I sat down with Jeff this week to discuss his book, his outlook on the future, and why during a world of uncertain chaos, he is excited for his children.

He is a deep thinker.

I just released our conversation this morning. Watch it here.


Side note - we are growing the team at Cambridge House.

If you know someone who:

- Enjoys getting in front of a camera

- Is hungry to learn more about the markets, economics and investing

- Is an entertaining writer

- Has willingly worked through the night when they are passionate about something

Email us at info@cambridgehouse.com


It's Friday - finish strong out there,

Comments